GREENCYCLES 2017 – Hamburg, the 20th October!
The VIII GreenCycles happend in Hamburg, organized by Faculty of Design / Media / Information DMI – HAW Hamburg and moderated by Prof. Dorothea Wenzel, Prof.Renata Brink and Prof. Patrick Kugler.
The first project, presented by Jarupatcha Achavasmit, was a mixture of craftsmanship, education and economy – a beautiful work realized in Thailand at King Mongkut’s Institute of Technology, Ladkrabang.
The vetiver grass is a plant that protects the soil against erosion and which the leafs must be cut every 3 months to allow the roots to go deeper. The same leafs are dried and braded into amazing beautiful products and sold nationally and internationally at design stores or at Facebook SpaceCraftCollection.
The next, Lisa Jaspers from Folkdays brought an incredible perspective on how to build a economically healthy brand valorising craft around the world. “Now your numbers”, said Lisa – who is a development economist. It is vital to know your market, the financial structure, the investment and cash flows.
Folksdays currently works with 25 different artisans from 19 countries around the world , bringing these skills at the shape of products to the German market. The brand recently has experienced the development of products called “inspired by”, which are designed in collaboration with [well-know] normal people and can be found online. They are also present at Folkdays & Friends Pop-Up Shops in Munich, Hamburg and Berlin.
After the lunch break was time for a nice and friendly conversation with Thekla Wilkening from Kleiderei and Norian Schneider Blog Fairknallt, talking about Successful Influencer Marketing and how social medias (specially Instagram) are now the new Trendsetters.
Next. The project Active Wear + Comprehensive quality and innovation: Manufactum and Cradle to Cradle® was presented by Prof. Friederike von Wedel-Parlow lead of the Beneficial Design Institute. The whole concept and details of designing for circularity were presented, as well as the alternatives available at the market – as the tool Fair Fashion Guide. The importance of taking care of material health was highlighted as per avoiding the recirculation of toxins on our environment/food-chain/lives…
To finalize the presentations round, Dr. Annette Hempel from the Fashion store Hempel Wolfsburg, spoke about practical examples of implementing sustainability at store-floor – the communication with customer, the training of employees, the price x quality range and the challenge of finding fashionable sustainable brands. “First comes the style, then the sustainable approach”, said Dr. Hempel. The store offers to its client , instead of paying for a bag (€0.20), the possibility of donating the same amount for sustainable projects – last year almost 1000 bags were “saved”.
Concluding the day, a round table moderated by Prof. Dorothea Wenzel took place, talking about the transparency needed, the unsuccessful use by customers from QR codes and the evaluation on taxation for sustainable companies.
Afterwards, there was comfortable time and possibilities of friendly network and talks.
More info about GreenCycles here!